ravenkey
potteryMy Role: Graphic Designer & Illustrator
The Goal
Develop a logo and branding identity using the icons of “raven” and “skeleton key”. Logo must work for digital and print applications as well as for a “marker’s mark” stamp for signing ceramic work.
The Obstacles
The client had existing logo designs that they were not happy with that featured the requesting imagery of “raven” and “key”. We explored reasons why the other logos were not meeting the client’s expectations, what type of identity the client was looking to express and looked further their branding and marketing goals.
The Details
Develop new iteration of the “raven” and “key” motifs that better expresses the client’s marketing goals.
Use type and color to further develop the client’s aesthetic preferences, creating a gothic inspired identity that does not feel too dark.
Develop the original request of logo creation into a more comprehensive branding identity that the client can refer to and use as they further build out their brand.
Above: Raven and Skeleton Key imagery were central to the Client’s desire for branding. Hand-drawn using Procreate.
Branding guide, logos.
Branding guide, colors.
Branding guide, fonts.
Branding guide, logo variants.
Shipping box and custom tape proposals.
Shipping tape detail.
Digital graphic.
Business card proposal.
