Westchester Craft Crawl BrandingMy Role: Event Co-Organizer & Graphic Designer
The Goal
Develop simple branding to launch the Westchester Craft Crawl event & carry that through to all promotional materials.
The Obstacles
In addition to co-organizing this event, build the branding from the ground up. This will include colors, fonts, stylistic tone and general social content. The branding needed to be clear and simple, focusing on typography as opposed to creating iconography.
The Details
Work with founder & co-organizers to determine the scope of the event itself, asking branding questions to understand our demographic and set the tone for the event.
Use type to develop the logo and build out with colors, textures and secondary fonts.
Design website, printed promotional materials and social media images for marketing.
Above: Map detail for the tour, highlighting landmarks and tour stops for quick reference.
Spring 2024 postcard design.
Spring 2022 postcard design.
Fall 2022 postcard design.
Spring 2021 postcard design.
Inaugural Fall 2020 postcard design.
Landing Page (detail)
Tour stop page (Spring 2024, detail)
Visitor Information Page (detail)
About Page (detail)
