MUD TIES:
A POP-UP
My Role: Art Director & Co-Founder
The Goal
Develop a visual identity for a new ceramic artist collective that captures the vibrant clay community as well as celebrates diversity of and unified medium between members of the collective.
The Obstacles
To visually express the unique and exciting member collective of Mud Ties in a growing community of pop-up events surrounding the National Conference on Education in the Ceramic Arts (NCECA).
The Details
Develop not only the visual identity of the collective, but also work with 5+ members to define the mission statement for the collective.
Identify universal tools of the ceramic practice to incorporate within the logo design and branding.
Create promotional collateral across print and digital medium to reach a broad, international audience both online and in person.
Above: Mud Ties logo as neon sign. Adobe Photoshop.